Sometimes in life, you get thrown a curveball and you have to make the best of it.
Recently, I found out that the phrase “Perfect Brownie” is already being used as a trademark by kitchenware company. It’s my own fault, really, for not researching my blog name more thoroughly before choosing it. So, now that I need to change my blog name, I’ve spent a lot of time thinking about what I will change it to.
Some wiser heads out there in food blogger land have gently suggested that I make my blog name less specific, because there might come a day in the future where I don’t want brownies to be the sole focus any more. Being open to advice is a good thing, I think.
However, I love my mission of searching for the perfect brownie, and I don’t want to give it up. I know that I won’t be motivated to keep going if I don’t have something to strive for, whether it be the perfect brownie, the perfect fruit crumble, or the perfect French onion soup.
With that in mind, my goal is to change the name of my blog to something that expands my horizons, yet preserves the essential motivation for why I blog.
What won’t change is how I write and how I take pictures (other than to get better at it, I hope), and what also won’t change is how much I love to interact with everyone who stops by. I want you to know about this change before it happens, and hopefully I can get your blessing. If not, I hope I can convince you that if you stick around my blog, you’ll find that it’s still me, pursuing my dreams of the perfect this-or-that, and having some laughs along the way.
There are a lot of technical details (new domain, new social media, etc.) that take time to sort out, but I’m planning on completing the process by February. New posts will continue to appear regularly and I promise that even after the name change, there will continue to be a steady supply of brownies.
I’d love it if you would drop me a line in the comments and let me know what you think.
All the best,